Jun 12 2010
Virgin America opens shop with debut of upgraded ‘Red’ IFE
Virgin America plans to soon debut the newest upgrades to its ‘Red’ in-flight entertainment (IFE) system, including making SkyMall products available for purchase through the seat-back display for the first time, in a bid to continue substantially growing its ancillary revenue streams.
Passengers will be able to acquire a range of products – some unique to Virgin America – from ‘The Red Store’ via the touch-screen display or the Qwerty keyboard in the armrest.
Higher-end items, such as a $329 Sony PlayStation Portable or even a $38,000 diamond-encrusted Apple iPhone, will also be available, and passengers will be able to earn ‘Elevate’ frequent flyer points when they make purchases.
A new ‘open tab’ function on the IFE system allows passengers to swipe their credit on
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